Built for Brands That Want to Win on TikTok Shop

TokShop Agency is a specialized TikTok marketing agency built by experienced ecommerce operators. We help established consumer brands build TikTok Shop into a meaningful new revenue channel through coordinated strategy and execution.

Why We Built TokShop Agency

TikTok Shop presents a new revenue opportunity for established consumer brands, but launching a Shop is only the beginning.

Without enough creators, content, reviews, and purchases, brands struggle to gain traction and identify what they can scale. Yet the responsibilities for building that momentum are often spread across internal departments and multiple agencies.

We built TokShop to bring those functions together under one specialized team, with a coordinated strategy and clear ownership of execution.

Built on Ecommerce Experience

20+

Years

Digital and ecommerce growth experience

$1B+

Sales

Across prior team experience

100+

Brands

Supported across prior team experience

25+

Specialists

Across strategy, creators, creative, operations, and paid media

Our team's experience spans ecommerce, product launches, performance marketing, conversion optimization, operations, and creator commerce across Amazon, Shopify, Meta, Google, and TikTok Shop.

That background shapes how we approach TikTok Shop, from evaluating product fit and economics to building creator momentum, improving conversion, and scaling what works.

Meet Your TikTok Shop Team

Our team brings together specialists across TikTok Shop strategy, operations, creator management, creative, and paid media. Each function works together to build momentum, identify what sells, and support the channel's growth.

JP Richards

Co-Founder & CEO

JP brings 20+ years of experience in digital marketing, ecommerce, and business growth. He leads TokShop’s strategic direction, combining his background in digital growth with a focus on building TikTok Shop into a scalable sales channel for established brands.

Wade Melling

Co-Founder & COO

Wade brings extensive hands-on ecommerce experience, having sourced, launched, and scaled 500+ products while managing over $250M in Amazon sales throughout his career. He brings that product-launch and marketplace expertise to TokShop’s operations and growth strategy.

Faith Davis

Director of Communications

Lindy Saducos

Growth Operations Manager

Zaid Khan

TikTok Operations Manager

Muhammad Hassaan

TikTok Operations Manager

Jordan Higbee

Content Strategist

Kyle Stevens

Conversion Specialist

Edelyn Agabon

Operations Coordinator

Start With an Honest TikTok Shop Growth Assessment

We’ll look at where your brand is today and give you a clear view of the opportunity, required investment, projected ROI, and recommended path forward, including the potential halo effect across your other sales channels.